Jack Dorsey, cofounder of Twitter, recently weighed in on the mass migration of users from X (formerly Twitter) to Bluesky. His take? People aren't necessarily running to Bluesky; they're just running away from X. And that’s a problem.
Dorsey, who helped launch Bluesky in 2019 as a Twitter-backed project before it became a standalone platform in 2021, expressed concern over its rapid growth. On the "In Good Company" podcast, he stated, "That's not a great way to build a product, unfortunately. We want people that are running to us for a particular thing that they couldn't do before."
In other words, Bluesky’s success isn’t being driven by groundbreaking features, it’s simply benefiting from the fallout of Elon Musk’s chaotic takeover of X.
What’s Wrong with Bluesky - The Fading Alternative to X?
At first glance, Bluesky seemed like a promising alternative, touting its open-source nature and decentralized structure. It even introduced an “algorithm store,” which allows users to choose how content is sorted and displayed. But as Dorsey himself pointed out, that’s not a feature people care about right now. Users aren’t drawn to Bluesky because it offers something revolutionary, they're just looking for an escape from X.
And the flaws in Bluesky’s system are becoming more apparent. Dorsey, who stepped down from its board last year, accused the company of "literally repeating all the mistakes" that Twitter made. Despite branding itself as an open and independent social network, Bluesky has faced criticism for its slow invite-only rollout, inconsistent moderation policies, and a lack of compelling features beyond basic microblogging.
The Hype vs. Reality
Bluesky saw a surge in signups following Musk’s controversial decisions at X, including mass layoffs, changes to verification, and the reinstatement of banned accounts.
It launched publicly in February 2024 with 3 million users and ballooned to nearly 26 million by the end of the year. But while growth numbers look impressive, engagement is another story. Many users joined out of frustration with X, only to find that Bluesky doesn’t offer much beyond a watered-down Twitter experience.
CEO Jay Graber claims Bluesky is "billionaire-proof," meaning no single entity can control it. While that sounds appealing, it hasn't translated into a superior user experience. The platform still struggles with algorithm development, content moderation, and a lack of differentiating factors.
A Better Alternative?
If Bluesky has become the fading alternative to X, where can users turn? That’s where Socialode comes in.
Unlike Bluesky, which is merely a rebranded Twitter clone, Socialode is designed from the ground up to create genuine, meaningful connections. By prioritizing privacy, organic interactions, and a truly fresh take on social networking, Socialode offers something new—not just a slightly different version of what we’ve seen before. Rather than jumping from one flawed platform to another, users looking for a more authentic and engaging experience might find exactly what they need with Socialode.
You Just Need To Be You.
Cheers,
The Socialode Team
